Integrating Fintech within Social Media Platforms to empower Entrepreneurship

We are living in an era full of instant technological advancements in diverse aspects, for
instance, economics, culture, education, entertainment, business, media, etc. Financial
technology is one of the fast-emerging aspects in social media nowadays, where its impact on
businesses, and especially small business in social and financial inclusion, and seamless
payments’ acceptance is undeniable. Usually, most businesses face financial obstacles as well
as challenges in their payment cycle, whether in acceptance or disbursement, fintech
however, acted as the perfect solution for all businesses especially entrepreneurs. The
modernization of the digital tools found on the social media platforms enabled entrepreneurs
to access all their financials, operations, and make informed decisions easily through the
effective use of the online space. Thus, it acted as an efficient and customized alternative to
the offline financial and banking services. In other words, Fintech, shorts for Financial
Technology, steered new possibilities and opportunities to not only enable, but also empower
entrepreneurs and small businesses to contribute to the digital economy and cashless society,
especially in Egypt.