The Role of Popular Culture in social media on Millenniums’ behaviors and social Identity

Popular culture is comprised of “mainstream” attitudes, beliefs, ideas, and images that are created by different media outlets ranging from print, television and the Internet. Popular culture is being greatly endorsed and promoted by the notion of globalization. Where it’s the idea that the world order is homogenous and harmonized. According to Hebdige, he defined popular culture as “a set of generally available artifacts: films, records, clothes, TV, programs, modes of transport, etc.” he argues that it is often known as market culture or mainstream culture. Due to the effect of Media globalization and popular culture, adolescents are being exposed – both negatively and positively- to numerous influential figures through radio, Internet, print media and television (Giles and Maltby 2003). As a result, young people are being exposed to a massive range of popular culture through the internet. According to Giles and Maltby, (2003) they have noted that one of the crucial effects of high exposure to the media by the youth is the increasing importance of which media and celebrity figures have on their social identity and behavior. The aim of this research is to study the role that social media has in the impact of popular culture on millennium’s behaviors and social identity. Moreover, the study will examine how millennium’s fashion senses, speech and communication, confidence, beauty looks and purchasing behaviors is affected and influenced by social media influencers and social media groups. To test the effect of popular culture on millenniums and to gain statistical information the study will collect data through online surveys.