Abstract The Role of Popular Culture in social media on Millenniums’’ behaviors and social Identity

Popular culture is comprised of “mainstream” attitudes, beliefs, ideas, and images that are created by different media outlets ranging from print, television and the Internet. Popular culture is being greatly endorsed and promoted by the notion of globalization. Where it’s the idea that the world order is homogenous and harmonized. According to Hebdige, (2012) he defined popular culture as “a set of generally available artifacts: films, records, clothes, TV, programs, modes of transport, etc.” he argues that it is often known as market culture or mainstream culture. Due to the effect of Media globalization and popular culture, adolescents are being exposed – both negatively and positively- to numerous influential figures through radio, Internet, print media and television (Giles and Maltby 2003). At the peak of media globalization and with the rise of popular culture the phenomenon of celebrity culture has emerged (Gamson 1994; Holmes and Redmond 2006;).

conclusion 

Of course, here’s a brief conclusion that is supported by the research: The public’s view of artificial intelligence (AI) in journalism is changing. New developments in Large Language Models (LLMs) and the launching of ChatGPT stir curiosity in how AI can transform news content production. The incident that only 45% have become familiar with Artifical intelligence triggered the evolution of this matter. Ironically, deals who understand the role of AI have a higher level of comfort with the fact that it is used in the enterprise. Even though AI may promote growth and competency within the media industry, the ethical aspect should be the main priority to prevent the loss of trust among the public.