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THE EFFECT OF SUSTAINABLE PRACTICES ON CUSTOMER ATTITUDE: A STUDY OF SUSTAINABLE HOSPITALITY OPERATIONS

Authors: Varinder Singh Rana

Journal:  Emirati Journal Of Business, Economics And Social Studies

Publication Date: Vol 1 Issue 2, ( 2022 )

Keywords:  Green Practices, Hospitality Industry, Consumer Happiness, Customer Loyalty And Willingness To Pay


Abstract

As The 21st Century Progresses, The Pressure To Be Economically, Socially, And Environmentally Responsible Increases, And Sustainability Becomes One Of The Most Essential Challenges For Hoteliers (UN Conference, 1992). Sustainable Business Practices Are Becoming More Of A Focal Point For Both Suppliers And Consumers As The Number Of International Visitors Continues To Rise. Travelers And Businesses Are Shifting Their Perspectives On What Is Necessary In The Future And The Roles Hotels

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