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Experts’ conceptualization exploration for digital influencing effectiveness

Authors: Houda GUELZIM, Said MDARBI

Journal:  International Journal Of Automation And Digital Transformation

Volume: Vol 3 Issue 1

Keywords: Marketing, Digital Influencing, Social media, Brand, Strategy


Over this past decade, the expansion of social media has notably impacted consumer behavior. Many companies reacted to this change and turned their attention to digital influencing to engage their target audience more and more. This study aims to explore the experts’ perspective practice in relation to influencing through a qualitative study that particularly has the objective to help us to be closer to the business field’s insights about this strategy.


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