Experts’ conceptualization exploration for digital influencing effectiveness
Abstract
Over this past decade, the expansion of social media has notably impacted consumer behavior. Many companies reacted to this change and turned their attention to digital influencing to engage their target audience more and more. This study aims to explore the experts’ perspective practice in relation to influencing through a qualitative study that particularly has the objective to help us to be closer to the business field’s insights about this strategy.
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