The Geomarketing and the competitiveness of the spaces urban Morocco
Authors: Anas El Azizi El Alaoui, Abdelali Fateh
Journal: Emirati Journal Of Business, Economics And Social Studies
Volume: Vol 3 Issue 1
Keywords: Geomarketing, Marketing space, Competitiveness, urban, Attractiveness of territories, urban Development, land use, Data, mapped, Mapping, behavioral, Segmentation, spatial, geographic Targeting, Intelligence , geospatial, Mégadonnées.
Abstract
The geomarketing, which combines data analysis with location-based marketing, is a powerful lever for enhancing the attractiveness and competitiveness of cities. In Morocco, the growing urbanization in a context of urbanization calls for innovative approaches to urban development. The detailed analysis of the spatial dynamics using the tools of the geomarketing (flow mapping, geo-location of consumers, segmentation, geographical, etc) can better understand the uses and needs in a given territory